The City of Greenville communications team took an active role to respond to the COVID-19 pandemic by encouraging its residents to wear a mask. Enlisting the help of people from a diverse cross-section of the community, the team created sidewalk A-frame signage and a comprehensive digital campaign that appeared on the city website and social media accounts.

Once vaccinations became available, the city team used the same approach, and the campaign evolved to Mask Up, Sleeves Up.